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2024
Starbucks Case Study
Project Role
UX designer, UX researcher
Duration
4 weeks
Read Time
7 mins
Overview
Problem
Being a loyal Starbucks customer, I noticed areas for improvement in the Starbucks India Android app. Curious if others felt the same, I analyzed Google Play reviews, which confirmed my experience. This inspired me to work on enhancing the app’s overall experience.
Solution
I wanted to design an experience that helps users achieve their primary goal that is, ordering seamlessly through the app. By minimizing load times and streamlining the user journey, the solution focuses on delivering the core functionality users value most—saving time and avoiding queues—while ensuring the process is intuitive and efficient.
User Centered Design
User Research and User Personas
As a part of my analysis, I reviewed some Google Play feedbacks for the app to understand user challenges, and I will include these insights for reference. Additionally, I conducted interviews with Starbucks visitors to gather firsthand perspectives on their experiences.
This information , lead me to create the following personas .
Personas
Sketches
Information Architecture
Lo-fidelity wireframes
 Login Page |  Login With WhatsApp |
|---|---|
 Home Page |  Gift Page |
 Menu Page |  Pay Page |
Hi-fidelity wireframes
Lessons Learned
Optimising for mobile design is crucial in satisfaction of the user.
Simple , intuitive designs should be preferred.
User of grey text colour should be restricted to placeholder values only.
Payments should be easy and frictionless.
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